Aligning Your Brand with Your Consumer by Creating Trust with Your Customers and Staff
In the world of running an effective business, knowing how to cultivate the right work environment and facilitate employee relationships is key to success. So many managers struggle with creating a healthy and productive work environment, which translates to your teams relationship with your customers. But, fear not! Creating this relationship is possible. Not only it is possible, but if you follow these tips for success you’ll see your business thrive.
Just like your branding–be genuine
According to Forbes, one of the most important ways that you can build a relationship with both your employees and customers is the same as good branding–learn how to build genuine connections with them. Instead of “managing” your staff or “executiving” your CEO responsibilities, we advise that you think of yourself as a liaison between your staff and your customers. If you respect your staff and teach them to be ambassadors to the brand and your business they will respect your customers and you will see more repeat sales and happy employees.
When you are building relationships with your customers and staff focus on being genuine. By training your staff to be helpful, while encouraging more sales with good customer-facing marketing you will begin to build genuine relationship. In fact, studies show that this is one of the biggest factors in customers converting into lifetime spenders.
Choose good management teams
A study done by Gallup found that organizations choose the wrong manager a staggering 82% of the time. Look for the following key leadership qualities when you are choosing these team leaders:
- Self-starting
- Innovative
- Able to check their own ego
- Self-aware
- Good communicator
- Able to control their emotions
- Capable of being a mentor to new employees or those who are not succeeding.
Create an internal hiring and promoting “mantra” that aligns with your brand. What are your non-negotiable qualities that you need from someone in order to place them in a management position? If your top candidate doesn’t fit your criteria be genuine with them and see if they are open to expanding their management skills by taking classes. Don’t assume their alignment with your brand or likability will make up for their lack of good communication. Stay focused and stick to it!
Although navigating these relationships can be tricky, they are crucial to growing your business . If you can place the right people in management, and create a relationship of trust with your consumer through on-brand marketing- you’ll see the success translate into dollars. At Wildly Creative, we’re experts in cultivating a brand from start to finish. Reach out to one of our brand experts to find out how you can be creating trust more in your company!