Author: Tara Debeck
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BLOG How to Listen to Consumer Behavior
How to Listen to Consumer Behavior If you knew exactly what your consumer wanted, would you listen to them? Well, in the world of online marketing and looking at consumer behavior data, this is completely possible. When you are optimizing your storefront (whether that is digital or brick and mortar), it is crucial that you…
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BLOG Crafting SEO- Friendly Content
Crafting SEO- Friendly Content: Why think about SEO? With the advent of the digital age, SEO has become more important than ever when creating an effective website. Having an SEO-friendly (Search Engine Optimization-Friendly) website means that more potential customers and clients will be able to find you online. Even though paid advertising is a large…
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BLOG Positioning Statements: What Is Your Unique Value?
Positioning Statements: What Is Your Unique Value? After covering branding statements in last week’s blog (if you missed it, click here). This week, we are tackling how to write a positioning statement. Positioning statements are short, succinct, and unique statements that position your business in a specific market niche. In order to write your positioning…
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BLOG Is Your Mission Statement on a Wall or in a Folder?
Is Your Mission Statement on a Wall or in a Folder? Ah, mission statements. With any business (especially those in marketing and branding), formulating your mission statement should be one of the first things that you do. Not only should you create this mission statement, but it should serve as a living document that breathes…
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BLOG Aligning Your Brand with Your Consumer by Creating Trust with Your Customers and Staff
Aligning Your Brand with Your Consumer by Creating Trust with Your Customers and Staff In the world of running an effective business, knowing how to cultivate the right work environment and facilitate employee relationships is key to success. So many managers struggle with creating a healthy and productive work environment, which translates to your teams…
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BLOG Do You Make it Easy for Your Consumer to Buy?
Do You Make it Easy for Your Consumer to Buy? So, you have a great product. But you aren’t getting the sales that you want. What is missing? In this week’s blog, we’re covering what might be missing in the path to conversion. After setting up your online store, you need to set up your…
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BLOG How to Engage the Consumer in the Action & Adventure Sports Industries
How to Engage the Consumer in the Action & Adventure Sports Industries Marketing 101 is to speak to the consumer. This means that instead of developing your product and selling it into the abyss, you should define your audience first. After any good business owner or marketer has done this, you need to look at…
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BLOG Finding Your Brand Voice: Action and Adventure Sports
Finding Your Brand Voice: Action and Adventure Sports “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design” When developing your brand’s marketing and advertising footprint, it is absolutely necessary that you nail down your brand’s voice early on. And, as…