Branding your Products in the Action and Adventure Sports Market
As we all know, effective branding is key to the success of any marketing strategy. If the branding (speaking directly to the logo, tone of voice, and branding guidelines) is not on point — your marketing strategy can easily slip out of your hands and fall off a cliff. As a consultant working in the branding and marketing industry for most of my career, I’ve seen this happen and know the ins and outs of taking a branding strategy from an idea to execution.
Wildly Creative is a branding agency that serves brands in the action and adventure sports communities. Is it thrilling? Does it make your blood pump? If so, we’re there. From snowboarding and skateboarding to logo creation and guideline development — we do it all.
So, what exactly does it mean to create and cultivate a brand for your product? Without further explanation, let’s jump into the definition of branding your product.
All marketers generally follow the same steps when branding a product. But, it is vital that your branding is specific to your business vertical and your audience. The elements of branding a product are: creating guidelines, translating those guidelines to touchpoints, and not compromising when that product goes to market. Let’s start from the beginning.
Action sports brands are the perfect example of effective branding. Brands like Fox Racing, Ripcurl, Vans, Santa Cruz or JSkis have followed these steps and easily sell to their target audience because of it.
When thinking about creating a new or refreshed brand your branding guidelines must position you deliberately so you can be consistent when you speak to your audience.
- What images reflect the industry you are in?
- What tone of voice would your customers use or respond to?
- And, don’t overlook how your logo tells your brand story and how it looks on all of your products.
After you’ve nailed those down, bring them to market across your line of products. But wait, it doesn’t stop there. In fact, this is the most important part of carrying a brand strategy through to completion
Don’t compromise, and be deliberate.
As a brand strategist, I learned this first hand. When you compromise your branding guidelines, you make room for your consumer to be confused. Whether you are publishing content on Instagram or printing a label for a new product, be consistent through the life of your brand.
Ultimately, if you want to make it in the Action and Adventure sports industry and your purpose aligns with your passion you need to find the channels that best speaks to your audience. Don’t let the niche find you. You need to go after the niche you want to do business with. At Wildly Creative, we know these niches and know how to attack them for you.
It starts with a focused brand guideline, brand strategy, and a well-crafted position within your target market. Be deliberate creative and confident and you will make your goals happen.