Crafting SEO- Friendly Content: Why think about SEO?
With the advent of the digital age, SEO has become more important than ever when creating an effective website. Having an SEO-friendly (Search Engine Optimization-Friendly) website means that more potential customers and clients will be able to find you online. Even though paid advertising is a large part of ranking higher on Google, the content on your website is also crucial to the whole strategy.
When you are creating a mission statement for your company (if you’re wondering how to do that, click here) it is important to have it reflect your core values and vision. However, if it is published on your website it is also important that this is written with certain SEO keywords in mind.
“Seo content is any content that is created with the goal of attracting search engine traffic”
Do the SEO now, see results later.
If a website is done correctly and with SEO in mind, you are essentially killing two birds with one stone. All marketers know that in the grand scheme of a marketing plan, you need to spend money in order to see a return. And, the same goes for any well-rounded SEO strategy. However, without optimizing the copy on your website for SEO you are missing out on an opportunity to drive traffic to your website- for free. Since so many marketers don’t take advantage of optimizing their website copy, you can easily be one step ahead of the competition if you adopt this as part of your overall marketing strategy. If you utilize SEO best practices from the start, you’ll reap the rewards later.
How do I create SEO-friendly website content?
In order to write website content that is accomplishes this, there are a few things that you will need to be mindful of. First, you will need to create a keyword list. There are many keyword research tools out there, but some of the best are the Neil Patel Ubbersuggest and Google Trends. Through using these tools, you’ll be able to generate a custom keyword list that is relevant to your business. After generating these keywords, try to include them as much as possible in your brand messaging. This will allow you to infuse your messaging content with SEO value and, ultimately, drive traffic to your website.
Creating this brand messaging that is infused with SEO strategy will allow your website to perform better and increase conversions. At Wildly Creative, we have a team of experts that know how to create a customized digital strategy for your brand. Want to learn more? Click here.