Client Branding Case Study: Innutra

The fitness and diet industries are highly competitive. So, consistent messaging can be the difference between a successful launch of a product and that same product failing (regardless of the quality or formula of the product). Wildly Creative worked with fitness and wellness brand Innutra to ensure that they had a successful product launch and could reach their target audience with their brand messaging. At Wildly Creative, we know what it means to utilize branding strategy to drive the success of a company.

Knowing Your Target Market

When we are tackling a client’s pain points in marketing and advertising, we always start with knowing and understanding their target market inside and out. As we saw with Innutra, a key piece to their success would be truly understanding the audience that they were selling to.

Wildly Creative aided in developing a brand plan and marketing plan that would be able to reach women who were looking to not only lose weight and become healthier, but also women who were looking for a community to be a part of.

The Instagram for Innutra features their core brand colors and demonstrates their brand values of community and perseverance.

Collaborating with Innutra we developed the market research and crafted a brand strategy around key consumer insights. As a result, we were able to create brand messaging and packaging that would speak directly to this feminine yet powerful market.

Creating Your Unique Messaging Map:

Wildly Creative created packaging that reflected this new brand and their modern approach to weight loss.

After understanding the Innutra market on a deep level, we created a brand messaging strategy that embodied a playful, feminine, but powerful image.

Packaging that fits into the new brand guidelines.

Because of the feminine market, we used a magical color pallet to create an eye-catching and modern packaging set for a new line of weight loss products. This packaging was able to reflect the brand’s message in a meaningful way that would resonate with their target market. We offer all branding needs including creating business cards, developing brand guidelines, and crafting a brand identity from scratch. We deliver excellent graphic design work that will create your visual identity and position you to sell your product. Contact us today to learn more about how we can transform your brand into a success!